HP Paparazzi Integrates HP Notebooks with Fashion
HP is introducing a new stylish campaign that is combined with high end design and Fashion. It presents HP Notebooks in a new light as the main attraction and center stage for this Fast Paced tech world.
The notebooks covered with such style are the HP Envy, Mini 210 and the Mini 210 Vivienne Tam edition PCs. Below you can find the complete Press Release of this brand new campaign, the promotion and making of videos and even the HP Style Mag.
Paparazzi Campaign Puts HPs Style Portfolio in the Frame
GENEVA, Switzerland, August, 2010 – Today, HP launches ‘Paparazzi’, an integrated
campaign aimed at design conscious consumers. Implemented across the UK, France,
Germany and Russia, the campaign features images taken by veteran paparazzo Dave Hogan,
uniquely tying the company’s style portfolio to celebrity culture.
Created by Saatchi & Saatchi and shot by Dave Hogan, an Access All Areas celebrity
photographer, the Paparazzi ad campaign centrally positions HP’s style range as the digital
accessory for the glitterati. The images will be used through executions online and in print with
the call to action “Life is your stage. Perform.”
“The Paparazzi campaign aims to capture the vibrant lifestyles of young, design conscious
consumers and showcase how our style portfolio puts them centre stage and helps them
perform” explains Jean Pierre Le Calvez, vice president, marketing, Personal Systems
Group, HP Europe, Middle East and Africa. “Our emphasis on sleek design, innovative use of
materials and collaborations with fashion designers has delivered a highly desirable collection
of products. The ad campaign aims to showcase them in equally desirable settings whilst also
conveying how thin, light and ultimately mobile they are.”
HP’s style portfolio features notebooks with a high design edge and includes HP Envy, Mini 210
and Mini 210 Vivienne Tam edition PCs. Tied together through iconic design and innovative
use of materials, each notebook makes a style statement and compliments the look and packed
lifestyles of today’s fast paced, fashion-forward consumers.
Shot in luxurious locations – a nightclub, restaurant, Bentley and designer shopping strip – the
ad campaign depicts successful ‘star’ couples using their notebooks to shield themselves from
the glare of the paparazzo’s flash-bulb.
A video, documenting the making of Paparazzi, is available to view at www.hp.com/uk/perform