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Recall This!

Do we need to search for product recalls or be personally notified?

Every once in a while we read about a product, a battery, a toy that is recalled for problems, defects, hazardous material, etc. While some companies notify us by advertising, newspaper, corporate website address for this specific purpose (direct2dell.com) and other means (consumerist), we are still not personally notified. There is some collateral damage with this approach: either we never realize we own defective products or we find out when it is too late. An example for the latter is a couple that sued Apple and Sony for the laptop battery exploding (link).

Besides the obvious desire to receive a product that is not dangerous and will act in our well being, there should be another way to notify us personally. If I purchase a camera that is defective and may physically harm me after use (see recent Sony recall story), I do not want to search for the recall but be automatically notified. Having the information available someplace does not necessarily assist me. It actually creates a new need: continually search for information on every single product I own, at different times during its life. Oh and don’t forget to cross your fingers that nothing is found. What is the reason there isn’t a better system? Is it because:

  • A proper system could not be determined
  • Companies hoping some of the products will function properly and save face and expense of recall, or
  • Reduce the expense of not releasing the product to the stores on time by predetermined launch date.

Whatever the reason may be, in the end, we are the ones who pay the price. Receiving money back, company credit, or repair doesn’t necessarily satisfy our needs. What about the effort we spent prior to the purchase searching for the product we seek? If we actually used the product, then there is additional time spent using it and then a malfunction, not including frustration, physical harm, etc.

I am not a promoter towards attempting to receive money from companies for these kind of incidents, but three things should be taken care of. First of all, there should be better quality assurance and higher standards when testing products prior to release. It seems a little odd that products are being released and within days problems pop up. After days, weeks, months, or maybe even years of testing, this problem was not found?! Another way to deal with this is by niche product release, and not mass market. If there are problems, the innovators and early adopters will announce it. Lastly, a solution to notify the specific consumers after the sale should be put in place.

What is your solution? Have you ever had to act on a product recall in the past? Do you have a solution that would notify us more efficiently and take care of this growing dilemma?

A Remote Controlled Car Can Help Sweep

Check out this video. A tricked out Remote Control Car is used to sweep a kitchen floor. Instructions to make your own car sweeper are found at Evil Mad Scientist. Perhaps your kids, little brothers or sisters can finally help you clean.

Ode to a gadget (out of box experience)

When I left the store I gripped the cardboard box with the shopping bag surrounding it. Stepping into the car, I made sure the bag was placed comfortably in the passenger seat, carefully arranging it so it would not slide, bump, or jump on the drive home. During the long trip home, I kept stealing looks at the passenger seat, sometimes touching the box as if making sure it still existed. The anticipation of arriving home to open the new laptop killed me. ‘Was anyone home, will I be left alone, can I enjoy this new gadget without any interruption?’

Finally, something that belonged to me, which was going to be mine, all mine. It was a perfect day for this as well. I arranged a day off ahead of time, so I may spend quality time with my laptop, realize what it can do for me, and how I will use it – an amazing relationship had begun.

I drove in the garage, and it closed automatically behind me. I stepped out of the driver’s seat and approached the passenger door. I opened the door and grabbed the bag cautiously with both hands, quickly stepping into the house. Once inside, I yell at an empty house, seeking some response to let me know if I am indeed alone. No response. With the box in my hands, I quickly ran upstairs to my room and shut the door behind with my foot. As soon as the door slammed, I knew that it would not be opened for hours. I removed the box from the bag and placed it on my bed, allowing it to be comfortable and rested before the love affair began.

I kicked the dirty clothes that were on my carpet away, making sure the space was not imposing. I turned on the night lamp and shut the blinds. The laptop box was lying on my bed, settled in its quiet serenity. I brought it to the floor and slowly removed the outer scotch tape, as to not damage the cardboard. Once it was open, I sneaked a peak inside, and quickly removed the manuals. My hands could not stop shaking as I took out the laptop and placed it in front of me.

I breathed in and realized the time has arrived. It was finally time to enjoy my computer, which I have been waiting for so patiently. I previously read reviews, compared prices and talked to every “expert” I could find. I even determined the location and time of purchase, so as to be left alone exploring it. The beautiful, smooth curves of the notebook began at the top of the screen, moving to the rigid bottom, which is the powerhouse and brain of the operation. The back of the screen had a plastic cover to protect it from scratches. I smiled at the prospect of it being protected on its way to me.

I unlatched the screen and opened it to a completely dark, pitch black view. The power button was pressed, and the screen lit up, smiling at me. I returned the smile, and the conversation began. A wonderful connection has finally been realized.

When I purchase a new gadget, the out of box experience is exciting. If someone else felt this way with their gadgets, please share it.

The price of privacy or how much for your privacy?

One area of concern in building this website is giving the user sophisticated privacy features and total control over their settings. We are constantly thinking of ways to give as much value as possible without asking for more private information.

Lately, with the advances in marketing research the Internet has brought, this issue has become a hot topic. In a matter of seconds, crucial information can be collected about every user. Companies and individuals can find out where you studied, where you live, who your friends are and where you work. Furthermore, companies are able to passively collect data about your usage of their websites (Scroogle, Google watch), products (Sony Playstation) or services (Mandarin Oriental).

Well defined privacy policies have become the norm, but the number of users that actually read them is very small (around 1%). A Consumer Reports investigation mentioned that nearly half of all consumers assess the credibility of a site based in part on the appeal of its overall visual design (here). According to Forrester Research analyst, Christopher Kelley, this is somewhat of a contradiction. On one hand users have been found to trust websites where they know their information is safe, on the other hand they rarely find out if it actually is (here). This has spurred websites to find creative ways to “push” their privacy policies, for example, Google video privacy policy (may be found below).

As the Internet slowly makes its way into our every day life, I believe we will see more and more discussions about where we draw the line. We are proven daily that proper use of collected data can truly benefit us, as customers. Our decisions, commercial or other, are statements we make about who we are, with that I expect a sharp increase in the demand for personalized products. Seth Godin previously said: “Build products for customers, not customers for products”, and only by knowing your customers can you truly build for them.

In the end, it is not a question of privacy as much as it is a question of trust. Companies that succeed in building genuine trust among their user base will be able to push the boundaries of personalization.

Which of the following cell phone features is the most useless?

[poll=2]

Specialty laptop bags

Timbuk2 have awesome laptop bags to fit various people. We looked on there and found cool ones for bloggers, commuters, messengers, and hackers. Take a look for yourself.

DVD region hack

If you have ever had a problem playing a DVD because of Region code or restrictions, the VideoHelp site provides codes to allow DVDs of different regions to play.

DVD players may be found by Brand and Model.

IPod as a painkiller?

Who would have thought the iPod could also be used as a painkiller?

Ipod Shuffle as a remedy!

This tip and trick is somehow different then the previous ones. It is not a feature within the product itself as much as a way to use the product differently.

Since I was a kid, the Dentist has been my biggest fear, besides World War III, clowns and pigeons. I always tried to avoid the yearly checkups, even though, since I really like chocolate, Coke and other things that ruin your teeth, I knew the checkups were needed. I convinced myself that the only reason these existed was to make more money, and as long as I will brush my teeth daily, I will be fine. Dodging became my yearly routine. One day this routine changed…

A friend of mine asked me if he can borrow my iPod because he needed it for his dentist appointment. It helped him cope with the horrible noise of the infamous dental drill. This actually convinced me that the best remedy to “my” dentist fear was to listen to music while the dentist took care of my teeth.

I finally gathered up the courage a month later and went to the dentist, bringing with me my iPod Shuffle. In order to make sure I would not be able to hear the drill, I searched for software to help boost the volume of the iPod such as:
Pod Volume Booster, euPOD, and goPod. After some consideration, I realized the volume was high enough and it is somewhat ridiculous to fix your teeth and at the very same time ruin your hearing abilities.

Next time you are going to the dentist my advice would be to take a music player with you. I personally will prefer to even listen to Michael Bolton instead of hearing the awful, scary sound of the dental drill. I promise you won’t regret it!

WIIFM (What’s in it for me)?

I remember the last time I went shopping for a laptop. As soon as I inquired about the various models being offered, I was ambushed by the different sales people at the store. After one of them caught my attention he began informing me about the Intel versus AMD processor, DDR versus DDR2 memory, and 40/60/80 GB HD. I consider myself somewhat knowledgeable in technology. I surf the internet, watch movies on my computer and know what the difference is between an MP3 and an MP4 player, but I’ll be honest, sometimes this jargon confuses me. Should I be ashamed?

The thing is, this is not an isolated case, and I will bet you have experienced the same with other electronics purchases: the all-in-one cell phones, the LCD and Plasma Television dilemma, or if 7 Million Mega pixels are enough. Should it be so difficult?

Many companies advertise their products based on tech specs, add more and more features, bury the product’s main use in so much useless information, and tend to forget what’s in it for us, the consumer. What they are basically doing is thinking of their bottom line: market share, profit margin, etc. In other words, how can they achieve more for themselves by selling to as many people as possible?

I believe in getting more as a consumer. Instead of piling many features that are mostly useless and function only half the time, we would like the few that answer our needs and do so when expected. For example, most cell phones today offer a camera, organizer, music player, internet, games, etc., but we all have different needs. An amateur photographer may not have a need for a music player, games or even an actual camera, but would for a large screen with high resolution and simple software to manage his or her photos such as done in a flickr account. An executive, on the other hand, may need an efficient organizer, powerful email capabilities, and a stock calculator, but a camera or music player may simply burden and take up space. Companies must understand that our bottom line is closely correlated with theirs. While remembering and striving towards achieving our bottom line of getting what we pay for, they in return may realize their goals of success. What the product can do for us is more important than how it does so. Am I the only one that feels this way?

Imagine a place called Walyou…

We are still working on the website but have launched our Blog meanwhile. Opening up this Blog before actually completing the website is somewhat unusual, but we figured it’s never too early to give value and receive feedback from our future users.

Walyou will be a place to store your information and share your knowledge about the electronic products you own.

Picture yourself not having to dig through your pile of old papers for support information about your products. Imagine a place where, just like searching for friends on Facebook and adding them to your list, you could add your new laptop, digital camera or game console to an account and simply receive relevant information about how to deal with its quirks. This community surrounding your products enables you to connect with others who own the same products, to share knowledge not only when problems occur but also when you just want to explore and have fun. This is what we are working on 24/7.

Come check the Blog from time to time to follow our latest developments and help us with your suggestions.

Thank You!

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