In a blog post called simply For the next five billion: Android One, Google announced the launch of its simplified mobile OS that was created for emerging markets, and with it, the first smartphone to run it.
From the title of the blog some might gather that two billion people are already using advanced smartphones and the latest tech, in general, which might seem a bit of a stretch. Google’s goal, as a matter of fact, is to make sure that most people on the planet (I would’ve said everyone, but that’s not realistic at all) can communicate and has access to information and (why not?) entertainment.
Android One smartphones won’t only be sufficiently powerful, but also very affordable. They will sport front- and back-facing cameras, expandable storage, dual-SIM slots, FM radio, and a replaceable battery.
Google’s Indian hardware partners Micromax, Karbonn, Spice launched today a few smartphones running Android One. Mediatek CPUs are powering the current smartphones, but the ones developed by Acer, Alcatel Onetouch, ASUS, HTC, Intex, Lava, Lenovo, Panasonic, and Xolo will have a Qualcomm processor at their core.
After India, a few other countries including Indonesia, the Philippines and South Asia (Bangladesh, Nepal, Pakistan, and Sri Lanka) will become part of the Android One program by the end of the year, and according to Google, there will be a lot more countries added to the list in 2015.
I know why Google chose to launch this in India (just look at that country’s population), but I don’t understand why Mountain View won’t bring these affordable devices to African countries. It is true that India has a greater population than the whole African continent, but that doesn’t mean that there isn’t a market there. Besides, those 1.1 million people that inhabit Africa are part of the next 5 billion Google was talking about in the post.
The following video must be among the best ones I’ve ever watched in terms of copywriting storytelling. The name of the OS is part of a word play and the message that should reach anyone watching the clip is that not only the operating system itself, but in fact the Android One smartphone users get to have an emotional impact on the others.
https://www.youtube.com/watch?v=X7UPR9z3OV8
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