Logos make a company or brand easy to recognize and remember. Sometimes, however, you have to be a smart consumer and take a look at your brands a little more closely. These Honest Logos kind of make you think twice about what makes such brands very popular.
Designer Viktor Hertz sheds light on some truths by recreating several popular brand logos and making them as honest as possible. While his wacky redesigning may make you laugh, they do enlighten you and make you go, “Oh yeah,” in realization.
His first Honest Logo is of the ever popular Facebook, with the word “procrastination” written in the same font. Let’s face it, how many of us take a few minutes off to open a new tab or window and view our FB profiles? Next thing you know, you’ve been putting off completing your work too long. On his Behance page, Hertz also used the PlayStation logo and rewrote it as “procrastination.”
The second one is for YouTube, and it honestly states how a huge percentage of uploaded videos are actually just about cats and their mischievous acts.
Honest Logo number three is of the world’s favorite fast food chain. Yummy as McDonald’s food may be, super sizing doesn’t always mean good for your blood sugar level.
So what do you do when you have nothing to do? Honestly speaking, Nintendo did once become a bane for parents who thought their kids were becoming couch potato slaves to the console.
Even men who don’t look hunky become instant babe magnets whenever they drive around in a Ferrari. With this car, who needs male enhancement pills?
Another painful truth for men: beer goes straight to your belly. While on the subject of alcoholic drinks, Hertz also made Honest Logos for Carlsberg (Calories) and Absolut Vodka (Absolut Vomit). The same goes for cigarette brands Camel (Cancer) and Marlboro (Money waster).
There are several other Honest Logo recreations by Hertz on his Behance profile. Some of them include logos from Windows, Apple, MTV, and more.
Via: Design Milk