QR codes are becoming more and more popular as we all get more “techy”. They are a great way of giving us extra information with a single action using our smartphones or tablets.
Mostly, it’s business and brands who use this technology to market their products and services, reaching a bigger audience and providing further information and special discounts or coupons . Attracting people using a QR code is not a simple task, as you need to convince and get the people’s attention so they will scan it and perhaps use it in the future. There are a lot of QR code generators out there, so using a good and appealing one to attract more people is very important to differentiate your brand from others. Most of the QR codes I personally encountered (and I guess you too) were pretty much the black and white square version, which basically looks the same everywhere. It was hard to identify with it and it was difficult to recognize any value in scanning them.
This is where Visualead steps in. what makes this upcoming startup so special is that they put an emphasis on 2 major things: one is visualization and the second one is simplicity. They enhance the print to mobile connection by enabling users to embed QR codes into any image or advertisement, providing consumers with a reason to scan the code resulting in more interaction. Using Visualead’s generator, designers don’t need to distort their designs or compromise on their creativity. The basic idea behind this new startup is that it’s platform allows you to merge a QR Code onto an image while still keeping it a fully operational QR Code.
Visualead’s patent-pending technology is aiming to change how QR Codes look and behave, and to be honest, it’s about time that those QR codes became more attractive to us, the users.
How does it work?
In just a few steps you can customize your own visual QR code. All you need to do is to upload an image for your QR code or select one from the existing gallery, edit if necessary, and download for your use.
Studies have proved that if you make a better and more attractive engaging a call-to-action link this custom QR code more chances you get to generate clicks and interaction. For more details and to make one of your own make sure to visit Visualead.
