One of ZTE exhibits at Mobile World Congress tradeshow back in February is now the subject of a global sale that takes place exclusively on eBay. The Firefox OS running Open C also has a very attracting price tag, which makes the offer even more irresistible.
Unlike ZTE Open, the first generation of Firefox OS smartphones developed by the Chinese manufacturer that was powered by a single-core 1Ghz CPU, the Open C comes with a Qualcomm dual-core CPU. On top of that, the new handset is equipped with 512MB of RAM and a 4-inch display with a 800×480 pixel resolution. While the 3 MP rear camera was preserved, the company decided to increase the internal storage from 512MB to 4GB. This definitely doesn’t seem like a lot, but considering the needs of the operating system and the target audience of the manufacturer, the specs are more than enough. Not only the specs are decent for first-time smartphone users, but also the distribution channel chosen by ZTE, respectively eBay.
Dr. Li Gong, Mozilla Chief Operating Officer, was definitely happy that the Chinese mobile device manufacturer decided to pick Mozilla’s OS for another device: “We are pleased that ZTE is delivering another Firefox OS device, building on the success of the ZTE Open. The ZTE Open C is an amazing experience for first time smartphone buyers.” It’s great that ZTE and Mozilla have established a precise target audience, namely the people who have never owned a smartphone. This is definitely the case for the majority of the population in developing countries. On top of that, such an entry-level device would make a perfect gift for children who shouldn’t be spoiled with flagship smartphones or other similar products.
On the other hand, John Lin, CEO of eBay Greater China expressed his enthusiasm regarding ZTE’s decision to launch the Open C exclusively on eBay: “We’re excited that ZTE has again decided on debut its OPEN C on eBay. eBay, with its 145 million active buyers around the world, is uniquely positioned to help Chinese brands such as ZTE reach global consumers directly and expand worldwide.”
It’s sad that there aren’t many manufacturers willing to pick up this OS, as some competition could definitely make companies think more about their consumers and less about themselves.
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