Apple Reveal Why They Reject So Many Apps
Although there are millions upon millions of apps on the App Store, Apple have to reject just as many. But why? Find out below.
The mobile market can be a dev eat dev world. If giant social gaming companies like King and Supercell aren’t gobbling up your potential userbase then EA are bringing their best franchises to mobile platforms further thwart you and even if you get the slightest bit of success, there are hundreds of app cloning teams on standby to make their own, knock-off versions of your killer software and directly eat up your profit margins. For the app developers themselves it’s unfair but for Google and Apple, who run the two biggest mobile app marketplaces, respectively, it poses a real headache as it discourage potential app makers and can result in hefty legal battles surrounding their services. So what can they do about it? In new information revealed, Apple have an almost-perfect plan.
According to the chart above, the two biggest reasons that they reject apps are a lack of information and bugs. Unfortunately, though, despite these being the main reasons for an app to get thrown out they are also the most vague, What constitutes a ‘lack of information’? What if the app itself has a steep learning curve or a complex story and therefore little information can be divulged? On the flip side, what if the app is simplistic enough to warrant just a sentence or two from the dev? And plenty of apps on the store have bugs and glitches so how game-breaking does the bug have to be for it not to pass through Apple’s tests?
There’s also a concern that just 5% of the apps they reject are done so due to cloning reasons. Take the recent release of Swing Copters from Flappy Bird creator Dong Nguyen. Talking up the app just two days before its release gave app cloners plenty of time to make their own versions of his upcoming title based on a few minutes of gameplay footage and reports from the media and many of these cloned iterations made it through both Apple and Google’s checkpoints.
It’s a real problem for fans of well-made apps because we’re being shivved in the side by malicious and unprofessional app developers and despite Apple’s word, their certification process to get onto the App Store clearly needs some work. There’s been a good amount of backlash to that data though, so perhaps this will see them change things up a little.
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