BlackBerry Messenger (BBM) received a big boost in its userbase since it became available on Android and iOS, and BlackBerry is looking to capitalize on that.
Making BBM available for all platforms has been a huge success for BlackBerry, who are now looking forward on how to capitalize this good will, which according to some reports, should happen in the form of ads.
These ads could either be sponsored invites or sponsored channels. The invites are meant to show up on the invite section of the app, and the sponsored channel would appear next to the updates. This methodology is reminiscent of the sponsored tweets work on Twitter, and shouldn’t be that big of a deal if all goes well, but it remains to be seen just how invasive it will be.
Source: Geeky Gadgets
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