Earlier today, Apple released iOS 13.3.1 beta 3 and iPadOS 13.3.1 beta 3 for iPhone and iPad respectively. As the software updates are in the beta, they’re only meant for developers and those who want to test Apple’s new software.
Apple has released the third beta just a week after the second. This update fixes a number of bugs and comes with performance enhancements for both iPhone and iPad. There are multiple reasons why Apple is launching these updates so frequently.
Apple’s reason for launching iOS 13.3.1 beta 3
Many people had complained that iOS has a number of security problems. In addition, location tracking posed privacy issues when the ultra wideband chip was being used. Even when the location services were turned off, they were being tracked. The new update will likely fix this issue and developers will be able to test it on all their applications. The company will finally unveil it to the public sometime later next month. Other than this, this new update does not come with any new features that are worthy of mentioning.
Apple is trying to please both investors and customers lately
What does come to one’s mind is how frequently Apple has begun to release updates. A couple of years ago Apple only launched major updates every few months apart. Now, the frequency has increased to less than a few weeks far and in between. Apple is under tremendous pressure from its investors to play catch up with respect to bringing new features and updates.
This is also one of the reasons why the company may launch an affordable iPhone sometime next month. Apple is most certainly looking at iPhone SE as a tool to make its investors happy. The increased frequency of launching updates and allowing developers to test out bugs and performance issues during the beta launches are an indication of trying to please investors. Apple is also trying very hard to get more customers. It not only has Samsung as a competitor, it even has to compete with Huawei, OnePlus, and other Asian brands.
Certainly, Apple is playing smart and its strategy is likely to work quite well.