Having restyled the Nike and Nintendo logo, Milano based designer, theOnlyOne, gave a new look to the Apple logo. Pause. The occasion was something called a Brand murder contest. Sounds wired but it’s true.
This ‘murdered’ version is similar to Apple’s second logo, known as ‘Rainbow Apple’, except that this Apple has a shape similar to that of Apple’s iPod. Infact, he has not even missed the ‘bite’; it’s just that it has a rectangular shape too.
Not just the brand but also the logo has witnessed an interesting evolution. The shape and the rainbow pattern used in the “Rainbow Apple” were so impressive that it quickly replaced Apple’s first logo that depicted Sir Isaac Newton sitting under an apple tree.
The logo in the picture captures the rainbow colors, but drops the Apple shape. The designer has given it a shape similar to that of iPod. Although he has managed to retain the bitten portion which is again devoid of its curves.
The very first logo was designed by Apple’s very own co-founder, Steve Jobs. It had Isaac Newton sitting under an apple tree. But it quickly changed the logo to what we know as “Rainbow Apple”. Some authors believe that the Apple logo is homage to Alan Turning, the father of modern computing, who committed suicide using a cyanide-laced apple.
About 12 years ago, Apple decided to “wash off” the rainbow, which once signified the humanization of the company. Some also believe that the ‘rainbow colored’ Apple logo was used to advertise the color capability of the Apple II computer.
The logo which we know today flaunts silvery chrome finish, although it is still the same “bitten” logo. Apple logo has become one of the most recognized corporate symbols in the world.