Celebrity Endorsement 2.0: Celebs Using the Web to Promote Products

Celebrity endorsement, from hip-hop moguls to Hollywood heartthrobs, these days you can’t turn around without seeing a famous face plugging the latest product.

Ever since the early days of radio, our favorite brands have worked closely with the popular personalities to promote their products. The new generation of connected, web-savvy stars are leveraging social media to go beyond being simply a hired hand to pitch a product, taking brand endorsement to a whole new level.

Celebrity Endorsement 2.0

So, do you think the new wave of celebrity endorsements online is more effective than the more traditional methods?

For more on the social web, check out Why Your Business Must Go Social,  In Case of Emergency Use Social Media and Social Media Cheat Sheets.