Google Forms Partnership to Improve Fashion for Google Glass
Not everyone cares about fashion when it comes to their technology, but it’s a different story if it gets displayed along with your jewelry and clothes.
Now that Google Glass is available to everyone, we can expect ownership to start to increase, but not too fast, considering each headset is still $1,500 dollars. Even though the opportunity to purchase Glass is not governed by the invite system, Glass till bears the “Explorer” tag, designating that it is still mostly intended for developers and is not yet a consumer product.
When Glass does hit the mass market as a full blown consumer product, Google intends to make it–and other wearable products–as much of a standard accessory as possible, so Glass is no more out of place than a pair of glasses, a watch, a bracelet, or any other accessory. This is standard in wearable products evidenced by Android Wear’s partnership with brands such as Fossil and Apple’s trademark expansion to cover jewelry.
Google has always had a fashion forward with Google Glass (at least as much as you can be with a camera on face), but Google’s newly announced partnership with Luxottica confirms this strategy moving forward. According to Luxottica’s press release:
“…Through this relationship, Luxottica and Google… will match up high-tech developers with fashion designers and eyewear professionals. In particular, the two Corporations will establish a team of experts devoted to working on the design, development, tooling and engineering of Glass products that straddle the line between high-fashion, lifestyle and innovative technology.”
Luxottica owns over 80% of the world’s major eyewear brands, including brands such as Oakley, Ray-Ban, Giorgio Armani, Versace, and Prada to just name a few. It may be quite a feat to design Glass so that the camera and Glass module are hidden, but it is not unrealistic for this partnership with Luxottica to incorporate Glass into stylish eyewear.
So far, most wearables have found themselves in a sort of paradox, where the wearable is intended to replace a fashion accessory, but most wearables are not necessarily fashionable due usually to either size or design. If Glass is intended to be worn in place of glasses, then Glass must be able to function as a fashionable alternative to standard glasses, which is something this partnership with Luxottica will help accomplish.
What we’ve seen of the Moto 360 so far suggests that it will indeed be not only a functional, but stylistically appealing accessory. As the hardware and software improve and developers and designers are able to do more with less, it will be easier and easier to incorporate technology into our every day fashion choices, but until then, we have partnerships such as Google and Luxottica to help us get there.