Hewlett-Packard hasn’t been in the spotlight for quite some time, as their products no longer excel. Yet, HP wants to enter the wearables industry with a stylish luxury watch that will turn heads, not just wallets.
It’s interesting how companies are going out of their way in order to regain their lost glory. HP was good at making personal computers, and for many years it even was the number one manufacturer of PCs globally. Last year, Chinese company Lenovo overtook their place, and made HP, Dell, Acer and Asus eat its dust. Hewlett-Packard is (or at least was) involved in several other industries, printing and photography being two that are worth mentioning. Now, HP is ready to go into unknown territory, and create one luxury smartwatch whose style should become a standard for other wearables.
HP’s luxury smartwatch will be created with the help of US designer Michael Bastian. The circle, stainless steel case designed by him will come with swappable brands available in the following varieties: black rubber, brown leather, olive green nylon and a limited edition black. The case will measure 44mm in diameter, so it won’t be much different from regular timepieces.
As expected, HP’s stylish timepiece will run Android, more likely in a customized form, than in Android Wear. The specs of this smartwatch are currently unkown, so we’ll have to wait for it to be launched, thing that’s supposed to happen sometime this fall. Will the HP smartwatch appeal to people or is it way too niched to attract the masses with its unique style?
When Jimmy Kimmel stuck an Apple logo on the back of a $20 Casio watch and presented it to people on Hollywood Blvd. as the new iTime smartwatch, he pretty much demonstrated that some (if not most) people care more about who manufactured the timepiece than to what features it packs. Some went even as far as to say that they’d buy anything made by Apple. This pretty much sums up how much HP will have to fight in order to gain the attention it deserves for this luxury smartwatch. No matter how revolutionary a smartwatch is, if it’s not made by Apple and people haven’t stayed 3 days in line in order to buy it, it’s definitely not worth it. My suggestions? There should be some mandatory tech classes in schools everywhere, so people don’t become snobs when they grow up.