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What’s your brand?

Each one of us is an electronic evangelist in our own way. Whether we sell our friends on the sharpness of our Television, the sound of the speakers, or the enormous ability of our cell phones, we in fact make it a mission to explain its benefits. I sometimes consider us as independent crusaders roaming our lives to teach others about the “correct” brand of choice. We advertise the ability of our favorite brand, or preach against the use of another.

A mosaic of brand logosSo which is better: Sony or Toshiba Televisions, Microsoft or Apple, Canon or Nikon?What are your electronics’ brands of choice, and why?
[poll=5]

Blog Day is coming!

On August 31st, 2007 Walyou
will join many world-wide in the
celebration of Blog Day. This is
a wonderful experience, for it is
a time for Bloggers throughout
the world to pay respect to other
Bloggers. On this specific day,
participants will post their top
5 favorite Blogs for all their visitors to see. In turn this will allow readers to leap around and discover new, unknown Blogs. Since this happens only once a year, please check back for our personal list. Who knows? you may discover a new Blog, or find out we read the same ones as you. Our personal recommendations will be presented with their links and a brief description.

If you are also a Blogger that celebrates Blog Day, please send us a link. We would like to view your recommendations as well.

Thank You!
For more information please check out Blog Day and Technorati.

That old TV: fix it or buy new?

My sister lives in London and recently mentioned that her old TV stopped working and is hesitating between fixing it or buying a new one (scrapping the old). I read a little on the subject in order to help her. Since I believe sharing your knowledge of problems and such could help others, I have written the information I found here for you.

The most common issue with Televisions are display problems (MSNBC). Most regular flat panel LCD screens are supposed to last for approximately 20 years, but problems can arise earlier with elongated use. In order to conserve screen life, it is advised not to leave it on when the image is frozen. Once checking on repair, if the price of repair is more than half the price of a new one it’s generally not worth it. Furthermore, repairmen are increasingly refusing to repair old TV sets smaller than 27 inch (link). If you decided to purchase a new one, for Televisions it is mentioned that more expensive DOES usually mean better quality. Don’t forget to check the warranty coverage in case of future problems.

Once the decision to buy a new TV is reached, the extended warranty dilemma arrives. Many different opinions are offered, and my personal one is that these are worth it for high-priced TV’s, for the repairs are generally expensive. These plans should range between 15%-20% of the product’s price. Lastly, instead of trashing your old Television, consider these alternatives: Sony Recycling Project, Goodwill, Salvation Army, Ebay Rethink, and Second Rotation, the latter offer the purchase of old electronics.

Picture by Beige Alert (Creative Commons License)

How to surf your favorite website directly from your desktop?

Out of millions of websites that are available on the internet today, only a handful succeed in becoming a part of our daily surfing activity. There are many favorites such as Google, Facebook, Apple or CNN, and we each have our own – the URL’s which are first or second to be typed into the address bar at the beginning of every websurfing session. Sometimes, “our very special” websites are even granted the privileged position of browser’s homepage. Yet, they will always remain at least “one click away” from us.

The cool trick, we are bringing to you in the video below, will walk you through the simple steps of how to set your favorite website as your new computer’s wallpaper. This will allow you to access and surf the website directly from your desktop, exactly as you would do using a regular browser. (Note: Does not work on Vista)

I rewrote for you the HTML code as it appears in the video:
——————————————————- copy ————————————–

<html>
<body>
<iframe src=”ADD THE URL OF YOUR FAVORITE WEBSITE”(i.ehttp://www.reddit.com/) width=100% height=100%>
</iframe>
</body>
</html>

——————————————————- copy ————————————–
Enjoy!


click here to see the video at metacafe’s

Bread and Circuses

Good is a product of the ethical and spiritual artistry of individuals; it cannot be mass-produced.
– Aldous Huxley

The above statement sums up my feelings toward mass-production. What once was an improvement in the democratization of innovation has become a serious obstacle to it.

The advantages of mass production have long been praised:
– Reduction of nonproductive effort
– Reduction of probability for human error, and
– Scalability

These advantages, however, mostly benefit manufacturers, with the customers and employees left to pay the final price.

T. Adorno, a German sociologist, identified popular culture as a reason why people become passive. Adorno claimed that cheap thrills made available through popular culture made people docile and content. While this theory was developed more than half a century ago, it still seems relevant today. Are we truly satisfied with the all-in-one cell phones and half lemons or just persuaded we are?

Artists do not expect everyone to like their work; in fact, they hope for and even encourage critique. What they loathe is indifference. A true artist makes a statement that is genuine, and if people connect to that statement he or she is considered a success. In the end, the true artist has a set of values and principles that will never change; these are the values his followers expect.

Most marketing principles were derived from these basic ideas but have been twisted with time. True artistry has somewhat lost its place in today’s short-run focused corporate world. With the widespread adoption of the internet we have witnessed the power of crowdsourcing.

According to Prof. Eric Von Hippel, this phenomenon is not confined to the Internet. He believes users should play an important role in the product development process of any company. Apparently, while artistry has lost its place in the corporate world it has been flourishing in the users’ own homes. A well-known open source scholar, Karim Lakhani, posted examples on his blog.

Instead of perceiving customers and their needs as a nuisance, companies may use them as a resource for innovation. To know your users you have to become one of them or let them become one of you.

Recall This!

Do we need to search for product recalls or be personally notified?

Every once in a while we read about a product, a battery, a toy that is recalled for problems, defects, hazardous material, etc. While some companies notify us by advertising, newspaper, corporate website address for this specific purpose (direct2dell.com) and other means (consumerist), we are still not personally notified. There is some collateral damage with this approach: either we never realize we own defective products or we find out when it is too late. An example for the latter is a couple that sued Apple and Sony for the laptop battery exploding (link).

Besides the obvious desire to receive a product that is not dangerous and will act in our well being, there should be another way to notify us personally. If I purchase a camera that is defective and may physically harm me after use (see recent Sony recall story), I do not want to search for the recall but be automatically notified. Having the information available someplace does not necessarily assist me. It actually creates a new need: continually search for information on every single product I own, at different times during its life. Oh and don’t forget to cross your fingers that nothing is found. What is the reason there isn’t a better system? Is it because:

  • A proper system could not be determined
  • Companies hoping some of the products will function properly and save face and expense of recall, or
  • Reduce the expense of not releasing the product to the stores on time by predetermined launch date.

Whatever the reason may be, in the end, we are the ones who pay the price. Receiving money back, company credit, or repair doesn’t necessarily satisfy our needs. What about the effort we spent prior to the purchase searching for the product we seek? If we actually used the product, then there is additional time spent using it and then a malfunction, not including frustration, physical harm, etc.

I am not a promoter towards attempting to receive money from companies for these kind of incidents, but three things should be taken care of. First of all, there should be better quality assurance and higher standards when testing products prior to release. It seems a little odd that products are being released and within days problems pop up. After days, weeks, months, or maybe even years of testing, this problem was not found?! Another way to deal with this is by niche product release, and not mass market. If there are problems, the innovators and early adopters will announce it. Lastly, a solution to notify the specific consumers after the sale should be put in place.

What is your solution? Have you ever had to act on a product recall in the past? Do you have a solution that would notify us more efficiently and take care of this growing dilemma?

A Remote Controlled Car Can Help Sweep

Check out this video. A tricked out Remote Control Car is used to sweep a kitchen floor. Instructions to make your own car sweeper are found at Evil Mad Scientist. Perhaps your kids, little brothers or sisters can finally help you clean.

Ode to a gadget (out of box experience)

When I left the store I gripped the cardboard box with the shopping bag surrounding it. Stepping into the car, I made sure the bag was placed comfortably in the passenger seat, carefully arranging it so it would not slide, bump, or jump on the drive home. During the long trip home, I kept stealing looks at the passenger seat, sometimes touching the box as if making sure it still existed. The anticipation of arriving home to open the new laptop killed me. ‘Was anyone home, will I be left alone, can I enjoy this new gadget without any interruption?’

Finally, something that belonged to me, which was going to be mine, all mine. It was a perfect day for this as well. I arranged a day off ahead of time, so I may spend quality time with my laptop, realize what it can do for me, and how I will use it – an amazing relationship had begun.

I drove in the garage, and it closed automatically behind me. I stepped out of the driver’s seat and approached the passenger door. I opened the door and grabbed the bag cautiously with both hands, quickly stepping into the house. Once inside, I yell at an empty house, seeking some response to let me know if I am indeed alone. No response. With the box in my hands, I quickly ran upstairs to my room and shut the door behind with my foot. As soon as the door slammed, I knew that it would not be opened for hours. I removed the box from the bag and placed it on my bed, allowing it to be comfortable and rested before the love affair began.

I kicked the dirty clothes that were on my carpet away, making sure the space was not imposing. I turned on the night lamp and shut the blinds. The laptop box was lying on my bed, settled in its quiet serenity. I brought it to the floor and slowly removed the outer scotch tape, as to not damage the cardboard. Once it was open, I sneaked a peak inside, and quickly removed the manuals. My hands could not stop shaking as I took out the laptop and placed it in front of me.

I breathed in and realized the time has arrived. It was finally time to enjoy my computer, which I have been waiting for so patiently. I previously read reviews, compared prices and talked to every “expert” I could find. I even determined the location and time of purchase, so as to be left alone exploring it. The beautiful, smooth curves of the notebook began at the top of the screen, moving to the rigid bottom, which is the powerhouse and brain of the operation. The back of the screen had a plastic cover to protect it from scratches. I smiled at the prospect of it being protected on its way to me.

I unlatched the screen and opened it to a completely dark, pitch black view. The power button was pressed, and the screen lit up, smiling at me. I returned the smile, and the conversation began. A wonderful connection has finally been realized.

When I purchase a new gadget, the out of box experience is exciting. If someone else felt this way with their gadgets, please share it.

The price of privacy or how much for your privacy?

One area of concern in building this website is giving the user sophisticated privacy features and total control over their settings. We are constantly thinking of ways to give as much value as possible without asking for more private information.

Lately, with the advances in marketing research the Internet has brought, this issue has become a hot topic. In a matter of seconds, crucial information can be collected about every user. Companies and individuals can find out where you studied, where you live, who your friends are and where you work. Furthermore, companies are able to passively collect data about your usage of their websites (Scroogle, Google watch), products (Sony Playstation) or services (Mandarin Oriental).

Well defined privacy policies have become the norm, but the number of users that actually read them is very small (around 1%). A Consumer Reports investigation mentioned that nearly half of all consumers assess the credibility of a site based in part on the appeal of its overall visual design (here). According to Forrester Research analyst, Christopher Kelley, this is somewhat of a contradiction. On one hand users have been found to trust websites where they know their information is safe, on the other hand they rarely find out if it actually is (here). This has spurred websites to find creative ways to “push” their privacy policies, for example, Google video privacy policy (may be found below).

As the Internet slowly makes its way into our every day life, I believe we will see more and more discussions about where we draw the line. We are proven daily that proper use of collected data can truly benefit us, as customers. Our decisions, commercial or other, are statements we make about who we are, with that I expect a sharp increase in the demand for personalized products. Seth Godin previously said: “Build products for customers, not customers for products”, and only by knowing your customers can you truly build for them.

In the end, it is not a question of privacy as much as it is a question of trust. Companies that succeed in building genuine trust among their user base will be able to push the boundaries of personalization.

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