In the advertising world, time and space limits are huge challenges marketers always have to face. In few brief seconds, the advertisement has to stand out from hundreds of other advertisements the potential customers see everyday. They have to be creative, fun to impress the beholders and to make them remember. It’s of no difference in case of elevator ads. Check out the list of 18 most creative elevator ads below and be amazed by the unlimited creativity of advertisers.
Sport Batel Gym
Image Source: Ads of the World
In order to increase the attendance of the morning and evening class, Sport Batel Gym placed stickers in elevators which makes the floor panel work like the weight scale, with the floor numbers, now converted into kilograms, going up and down. “Control your weight. Get in shape at Sport Batel Gym”, the sticker says.
Golds Gym Elevator Door Illusion
Image Source: Visual Fun House
The message is clear: “Dude, go work out here and you too will be able to rip open elevator doors.” Not to mention the eye-catching body that every guy can die for of the gym superstar.
Science World: Scale
Image Source: Coloribus
The Print Ad titled Scale, done by Rethink advertising agency for Science World in Canada, is to prove that science can be fun and interesting with a simple fact “You weigh less on the way down”. Scales were mounted inside commercial and residential elevators allowing riders to test this fact.
Great Lakes Science Center Bodyworlds
Image Source: Ads of the World
Another great elevator ad to get people more attracted to science. The doors, painted as a human chest, opened to reveal a human’s whole anatomy just like what the doctor does in an operating room.
Skydiving Elevators
Image Source: TrendHunter
Advertising agency Wirz/BBDO, Switzerland placed miniature buildings on the floor of elevators, giving the impression of free falling to anyone who went down in the elevator to get them in the mood for skydiving.
Gay Pride Parade
Image Source: Ads of the World
A great effort to encourage homosexuals to reveal their true selves. Come out of the closet, join the Gay Pride Parade!
Freedom
Image Source: Ads of the World
This heart breaking ad is a plea for action against the injustice of Guantanamo Bay. The elevator doors were used to dramatize the plight of prisoners who are held in isolation and in violation of international laws: “More than 90% of Guantanamo are held without charge and in extreme isolation.”
Superman the Movie
Image Source: Ads of the World
This ad springs from the famous “take down shirt” gesture of Superman when he opens the shirt to reveal his true heroic identity.
Kill Bill the Movie
Image Source: Visual Fun House
The man was standing in front of the elevator door when suddenly a red blood stripe runs along his sliced open body. The door opens to reveal the samurai kill bill star awaiting inside with her blood dripping blade. An incredibly eye-catching ad for a masterpiece movie.
Pest Control: FRIDGE
Image Source: Coloribus
The ad strikes us with the idea of your beloved fridge being invaded by nasty insects. “You might not see them, but we do.” Call us to get rid of them!
Maxwell House: Morning Alarm
Image Source: Coloribus
To promote the beneficial jolt coffee to a country bent on tea like China, a shot of adrenaline like this is much needed. When the doors opened, people were shocked to find the lift had no floor. They would suddenly wake up, much like the effect of drinking a cup of Maxwell House coffee.
Playstation 2: Bottomless Elevator
Image Source: Advertolog
The ad was done for Playstation 2 in Germany based on Playstation 2’s selling phrase: “Fun? Anyone?”. The riders would first be shocked because of what seemed to be a bottomless elevator, then they would recognize Playstation2 logo and understand the trick. It’d be hard to forget the message.
3D Bottomless Elevator
Image Source: Visual Fun House
With amazing 3D Chalk Drawing techniques, Julian Beever has painted the floor as if it just drops down into a bottomless pit. The half cautious, half curious look of the rider proves that the trick works.
Six Million Dollar Man
Image Source: Visual Fun House
This Six Million Dollar Man ad, put out by 8TV, will definitely draw you in for a closer look. The Crack is just a sticker placed on the original door to give it the torn open look.
Snuff Clothes
Image Source: Ads of the World
Snuff is a clothes brand for hard-core skiers. This scary elevator ad visualizes Snuff’s selling idea: “Death is only a matter of time”. Elevators alone cause 20,000 injuries and deaths in the US. Creative? Yes. Positive? You have to judge with your own eyes.
Oreo Elevator
Image Source: Ads of the World
To show that Oreo is milk’s favorite cookie, the traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. The ad has caught the attention of a lot of shoppers.
Coca Cola Zero
Image Source: Ads of the World
As light as coke 0.
Fiat Punto “Elevator Parking Sensor”
Image Source: DirectDaily
Stickers were applied to elevator doors giving the false impression that the doors were not shutting properly, leaving a necessary space between two cars, and that’s exactly what Fiat Punto parking sensor can do.
