Weird Japanese Ad Series Based on Sushi Cats

Tange & Nakimushi Peanuts is a Japanese company that put up for sale on its website a series of photographs featuring Neko-Sushi (sushi cats) that are quite weird, but maybe not as much by Japanese standards. Of what I know, cat meat isn’t edible, but maybe they’re trying to prove otherwise.

When I was in the 11th grade, the cat of one of the classmates I got along with gave birth to a few kittens. Even though I am not a cat-person (I think that dogs are way more reliable and nowhere near as nasty as cats), I liked those kittens so much that my classmate gave me one to take home, love, feed, never leave. At that point I was fully aware that my sister is allergic to cats, but I took it, anyway. In the words of Bill from Quentin Tarantino’s Kill Bill: “Do you find me sadistic now?” What my classmate has never found out is that I had to give it away after about a week, as my sister’s wellbeing was somehow at risk. While there is no connection between this incident and the sushi cats, I just wanted to state my position towards the felines.

The company stated on its website: “Neko-Sushi is an extremely unusual life-form consisting of a cat on top of a portion of sushi rice. Although several references have come down to us through history from various researchers and witnesses, their existence is still shrouded in mystery and actual sightings remain rare.”

Tange & Nakimushi Peanuts further describes the zen of this series of ads:

“We know the rule of Sushi – fish on top of rice.
On the other hand we know the rule cats eat fish.
Cats sit on rice, where fish is supposed to be – why?
Contradiction and mystery in this world is always center of the cryptic questions among Japanese Zen monks.
And this is another Zen question -why Cats sit on rice instead of fish, not eating them? – the great Zen question, which proves the magical power of Sushi Cats.”

A Neko-Sushi mobile app is also available, both for iOS and Android. I am curious as to what other wacky things we’ll see coming from Japan, as this country seems to be an inexhaustible source of crazy gadgets, ads, TV shows and robots.

If you liked this post, please check these sushi bed pillows and this DIY sushi candy kit.