The German sports car manufacturer had to celebrate somehow its flagship’s 50th anniversary. On top of that, the Facebook page of Porsche had just recently reached 5 million fans, and this was yet another reason to rejoice.
Porsche turned to these 5 million fans to design a special edition of the 911 Carrera 4S. However, this beautiful crowdsourced vehicle is only one element of the 5 Million Car campaign. As part of the “50 years of the Porsche 911,” the manufacturer also prepared some prizes
That sad news is that the fans weren’t give a lot of options, so in the end, they haven’t really created the custom Porsche 911 from scratch. Instead, they were given the possibility to pick the color of the car, the type of wheels and the spoiler. After all, designing a new body would have taken some serious effort and a lot of experts. Still, the fact that Porsche allowed its fans to contribute to the design of this one shows that the manufacturer is not careless about the wishes of its supporters.
Out of 5 million fans, only 54,000 cast their vote and as a result, the crowdsourced 911 Carrera 4S features Aquablaumetallic paint scheme, 20? white rims and Porsche’s Aerokit Cup package. This kit includes a fixed rear spoiler and a new front splitter that are meant to improve the downforce and the maneuverability of the car. The color is stunning and it reminds a bit of Facebook’s own shade of blue.
Another downside is that this car won’t ever hit the streets. Yet, one lucky Facebook supporter will have the chance to get behind the wheel on Britain’s Silverstone track. All that people need to do to enter the contest is to visit the 5 Million page and to have the most Porsche Facebook fans among their friends. Besides the lucky winners, there will be 9 more prizes in the form of a 1:43-scale model of the vehicle.
This is not the first time Porsche shows gratitude towards its social media fans. A couple of years ago, the company unveiled the Facebook Porsche 911 that featured the names of the company’s first million of fans. More than that, when the sports car manufacturer’s Facebook page hit 2 million, the company put up a unique Cayman S that had the portraits of the fans on the bodywork, much like what KLM and Mashable did recently. I, for one, am looking forward to see what strategies will other companies employ to keep their social media followers close.
If you liked this post, please check #MashTag, the beer brewed by social media, and these 17 fun Facebook products and designs.