Google has always been known for being on the forefront of innovative developments and interesting productions. They are at it again, and this time they are pimping out their browser, Google Chrome.
They present a short interactive “movie” that uses the power of Chrome to turn your browser into a theater for the 3D event. “‘3 Dreams of Black’ is a visual voyage through three dream worlds, told through rich 2D drawings and animations that are interspersed with interactive 3D sequences.” It is directed by Chris Milkand features a song “Black” off of the album ROME, which is being presented by Danger Mouse and Daniele Luppi. The track features Jack White and Norah Jones on vocals.
Chrome utilizes a new technology that uses hardware-accelerated 3D graphics to the browser, known as WebGL. It is only available in new browsers, and more specifically, Google Chrome. WebGL uses your graphics hardware to render the images in real time, so some computing power will be needed to view it seamlessly.
Luckily, for all those developers out there itching to get to working with the next generation of browser technology, the code is open and available for free to tweak and experiment with. Google has encouraged everyone to try it out for themselves, and you can find the technology here.
For those who may not be web developers, they have introduced some interactive tools for use in “3 Dream of Black.” At some points in the video you can take control with the mouse and change view or direction. You also have the opportunity to use a 3D model creator and make relics for the video. The best will be featured in future iterations of the video, integrating with others.
As the web continues to evolve, so does the creative process. It looks like Google is attempting to stay ahead of the curve and prove just what their powerhouse of a web browser can do.
Check out this video explaining the technology and concept of the video, or check out the experience here.