A logo is a graphic element that is created for the purpose of representing the owner, a company, a website, a product, and so on. It is the nucleus of a brand, and everything moves around an impressive logo. There are various types of logos: black and white ones, graphics or texts, a combination of shapes and texts, and so on. The logo designers use these in business to catalogue these creations.
The most intriguing logos are the ones with hidden messages. Internet is full of great images with illusions so as to make us say “wow” – the correspondent of the logos with hidden messages. The act of creating a logo represents art, but creating a logo with a hidden message is another way of art reserved only for the very few creative and talented designers.
The list below presents you a great compilation of this kind of logos; some of them are well-known worldwide, some not yet.
FedEx
FedEx is a great company, and its managers can’t afford to have a usual logo. The FedEx logo has the main element that rounds up all present constructions with hidden messages. Why? If you noticed the arrow in the word “FedEx”, then you are creative and have a good imagination. If you didn’t see the arrow, you perform as the majority of people… it is situated between “e” and “x”. In all cultures, an arrow is associated with fast movements, speed or agility; and these are the keywords for FedEx, having a complex activity in the domain of transportation.
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Amazon
The perfect logo is realized as a combination of a simple shape resuming to a complex message; the logo of Amazon is one that tends to perfection. This logo doesn’t have such “hidden” meaning as the previous one, but it is really smart to put a graphic element from “a” to “z” to express universality and diversity. The second effect… a great smile!
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F1
I am very curious to find out how many people who have F1 as hobby noticed that in the logo of the F1 there are two “1s”. Yes, it is true! You can see two “1s”. The first one is situated immediately after “F”; and the other one is formed due to the negative space between “F” and “1”.
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Cow Orchestra
If you are one of those who like symphonic music, then probably you will see a collection of musical instruments. At the same time, we can see a cow… Unbalanced concept but nice realization.
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Black and White
Black and White is always a format that emphasizes the concept, and here is a great one… a combination of two kids and a flying bird.
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African Children Initiative
It seems as a movement for logo designers to create logos with a hidden sense whenever we talk about peace, children, environmental care, etc. This one presents the shape of Africa as a result of negative space between the faces of two children. This has an emotional message rendered from a creative design.
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Treacy Shoes
This is a test of your imagination and attention… do you see a shoe? The designer offered here some interesting advice: to bring out the hidden shoe, he added a low-intensity shade of black all around the borders, but he maintained the tones in the white center.
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Illusion
This logo is a clear demonstration of the ingenuity of the creator. It is really a masterpiece in the field of logo design: easy to remember, very simple, black and white, but most importantly, eye-catching.
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Martini House
A house made from glasses of Martini or two glasses and a lot of imagination? The answer: Both
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Pencil
Another interesting design realized almost only from the letters. The strong point of this logo is the color: try to imagine it in another color palette. I tried to do that myself, and the results aren’t as attractive as this one.
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Lion Bird
The Lion Bird has a logo that incorporates two entities situated somehow in an opposite relation: a lion, the king of all the animals, and a small bird. The beauty of the logo comes from how natural the combination of both animals actually can be.
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Wooden House
Green is a calm color that inspires feelings of certainty, and of course, calmness; and in combination with white, such feelings are amplified. Probably, the most challenging task for the designer was to ensure the proper contrast between colors, but the final product is simply amazing.
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Missing
It is hard to make a construction with hidden meanings only from letters, but here is a concept that realized that. It is based on the lack of “i”s.
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Airtistic
The name of the logo is also very impressive, “Airtistic”. Did you ever think about combining a parachute with a pencil? Anyway, the designer realized a truly nice combination.
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Royal Theater
It could be judged as a usual logo by the inexperienced eye, but in reality, things are not like that. It is quite simple to notice that the curtain has the shape of a king’s crown. From this point of view, the name “Royal Theater” is adequate.
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Blue Dog
A big blue dog and a small white house are the key components of the logo. Perhaps the message is not so elusive, but the construction is very interesting, which is why it deserves to be here.
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Sky of Love
A plane drawn inside a heart is something unusual, but this logo is quite interesting… it could be a personal opinion, but I really like this because the final concept didn’t involve the usage of the red color for the heart (which is too boring).
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Spiriti & Sapori
This is a logo that reveals both the potential and the talent of the creator; with only a few lines that “destroyed” half of the glass, a fork is created.
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Dressing Room Logo
This is by far, one of the most fascinating concepts found in this post. First, the hidden meaning isn’t too obvious; second, it is realized with only a few graphic elements (which is certainly not an easy task). The idea of a door next to a woman’s profile is the key element of the logo.
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