With so many other things to work on, it’s no wonder that the Korean tech giant plans to stop manufacturing (or at least selling) laptops. For starters, Europe will be affected, but it wouldn’t be such a big surprise if the rest of the world were depleted of Samsung laptops in the near future.
Sony seems to have started a trend when it exited the PC business by selling Vaio. While Samsung won’t sell its laptop making division, it doesn’t seem keen to continue making them, either.
A Samsung spokesperson explained the company’s decision to stop selling laptops in Europe as follows: “We quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops including Chromebooks for now. This is specific to the region – and is not necessarily reflective of conditions in other markets.” The same spokesperson added that “We will continue to thoroughly evaluate market conditions and will make further adjustments to maintain our competitiveness in emerging PC categories.”
Emerging PC categories don’t seem to include Chromebooks, either, as these will be affected as well as by Samsung’s latest decision. That’s a pity, as the Chrome OS notebooks were quite reasonably priced for their purpose, and Samsung was along with Acer one of the first companies to help Google make this dream come true.
We’re left to wonder if the Korean company will put more effort in its all-in-one PCs, but the way I see it, that wouldn’t be a very bright decision, either. When an all-in-one PC breaks, people who don’t have a back-up solution have to wait for days or even weeks until they get the computer out of the service. This has been a major problem of Mac computers, but it definitely looks like Samsung wants to compete with Apple on more than just smartphones.
Samsung will now have more time to focus on its smartphones, tablets, wearables, VR headsets and so on, and it’s probably for the better that it took what may seem like a drastic decision. After all, it was only last month that Xiaomi overtook Samsung as China’s top smartphone vendor, so the Korean conglomerate company should watch its position better. Maybe other PC manufacturers will also follow the trend.
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