They have several games, a line of toys and accessories for your iPhone and iPod, now Rovio are branching out once again, with an Angry Birds TV channel.
As a mobile title released exclusively to Apple devices for the iOS, where the main aim of the game is to send wayward pigs to the big pigpen in the sky via the unusual medium of sending ticked off wingless birds hurtling toward them using a catapult, no one expected Angry Birds to sell quite this well. But now, with over 1.7 billion downloads, 5 sequels, a spinoff and releases on just about every platform available, the quirky downloadable title from Finnish developer Rovio Entertainment is preparing to take over the world of television.
As anyone who’s given up an embarrassingly large amount of their life to the hit downloadable title will know, the Angry Birds (and the Bad Piggies, the official name of their military antagonists) don’t actually have any voices, but yet, Rovio have somehow figured out a way to launch the Angry Birds TV Channel, based on the very revenge-seeking fowl that gave the game developers their fame.
Called ‘Angry Birds Toons’, episodes of this new Angry Brids show are set to be released once a week, airing 52 episodes in all. But Rovio aren’t just doing this the simple way and in order to ensure that just about everyone and their Angry Birds-loving mother watches this ambitious tv show, Rovio have also announced that it will be available on nearly every platform you can think of. You can watch it online, on Smart TVs, via on-demand, via “select TV networks around the world” and, of course, by using your Angry Birds apps (new episodes are released for the app each week using updates from the App Store).
The entire list of TV networks alone is that vast that it needs its own paragraph in this post : FOX8 in Australia, JEI TV in Korea, ANTV in Indonesia, Cartoon Network in India, MTV3 Juniori and MTV3 in Finland, the Children’s Channel in Israel, 1+1 networks in Ukraine, Gulli and Canal J in France, SUPER RTL in Germany, TV2 in Norway, Canal 13 in Chile and Gloob in Brazil.
Why such a broad reach? Mikael Hed, CEO of Rovio says that “[Rovio have’ long wanted to tell [their] fans the story of the Angry Birds and the Bad Piggies, to introduce their personalities and their world in detail.”, meaning that these things will become the most inescapable iPhone app characters in history, not bad for a few angry animals.
The first episode of Angry Birds Toons launches on March 16th on TV and on March 17th for Angry Birds apps and on-demand.
Source : engadget
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