Speaking at a conference, reality TV star Kim Kardashian says that she would like to save BlackBerry despite its money troubles.
A well known name in the media, there are few people who haven’t heard of Kim Kardashian-West (her name following her marriage to Kanye West earlier this year). From her massively popular reality television series that has catapulted her and her family members to fame, to her own business endeavours including the much loved and much downloaded mobile game (Kim Kardashian Hollywood), she’s a savvy business woman as much as she is a well known celebrity.
On the other hand, there’s BlackBerry. A now ailing company, crushed by the smartphone competition of Apple, Samsung and even Windows Phone, BlackBerry was once incredibly popular but is in need of some serious well wishes and good luck charms in order to stop itself from going under.
So what do these unlikely headline-mates have in common? Quite a bit actually as not only is Kim Kardashian a huge BlackBerry fan, she also wants to save the company from extinction.
She explained this in a recent talk at the recent Re/code mobile conference. Speaking to Kara Swisher she said that,
“BlackBerry is my heart and soul,” she said. “I love it. I will never get rid of it. Sometimes I’ll send up a Twitpic on my BlackBerry. I use an older one, though. They don’t have them in stores anymore. I buy them on eBay. I have three lined up in my room so if they break. If one breaks and I’m down to two, I search on eBay until I have my third. I have anxiety I’ll run out.”
BlackBerry was once on top of the mobile game – people used its phones for business as much as communication and it’s only poor transitioning to the era of apps and touchscreens that’s seen the company hit the skids. It’s the previous business/comms appeal that’s likely what appeals to Kardashian the most and what makes her want to stop the company from going “extinct”.
Could she just buy out BlackBerry to stop that from happening? Well, no, not really. BlackBerry is worth around $5 billion, while Kim’s estimated net worth is $65 million and even with the $200 million she’ll make from her aforementioned mobile app this year she’d still be a few billions short.
Even if she doesn’t buy out the company though, her high profile endorsement of it will certainly come in handy. It’ll be better use to BlackBerry than their ill-fated Alicia Keys partnership at least.
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