If you’re like a lot of people in the 21st Century, you’re much more likely to say “I want my YouTube” the way the ’80s generation proclaimed “I want my MTV!” One new service, Muzeit, lets you send customized music video messages to your friends and loved ones.
Muzeit lets you pick songs by moods, such as “Love,” “Good Mood,” “Sleeping,” or even the inevitable break-ups. You can also search for a specific song using the standard search box. The service works either from within Facebook or by visiting the site itself.
When you find the song you want, you can select a specific part of the YouTube clip to send to that special someone. You can send the musical message either by Facebook, Twitter, or good old-fashioned email.
Co-founder Omri Klinger (thanks for the tip!) gives an example by announcing his decision on a job offer that would have had him move to the U.S. away from his girlfriend in Israel.
This service looks pretty neat but Muzeit is entering a pretty crowded field. Even back in the analog era, people were making mix tapes for each other, curating songs that they felt had a personal message. The practice has continued well into the iPod era, with custom playlists.
There are also several online music services competing for Muzeit’s attention. As mentioned previously, YouTube has become the premier music video channel (conveniently timed to when MTV has almost completely phased out its original music programming). They also have to contend with the much larger Pandora, Grooveshark and Blip.fm streaming services. If you’re really lucky, you might even have access to Spoti.fy.
To be honest, if I wanted to send someone a clip I’d probably just use YouTube itself instead of going through Muzeit. I can even send links that have the video start at a certain point, just like Muzeit does. This still seems like a fun concept, though, and I hope that the service finds a way to stand out from the crowd.