Comic book fans, fanboys, whatever you want to call them, aren’t that pleased with changes, major or small, to the story canon of characters, major or minor. Just think about Spiderman’s ‘One More Day’ & ‘Brand New Day’ or any other retcons, done more and more by Marvel, DC, and the rest of the gang when the writers get stuck, or they just need to improve sales.
Another sure method is just putting #1 to the title of the comic book. The oldest trick in the book. Keeping the status quo, and popular characters alive, seems to be the most important thing than actually telling a good story. Batman, Superman, Spider-Man and many many more have all died and came back, in clever or idiotic ways.
Well DC comics & DC Studios have two big films coming up in the next 15 months. The changes made recently to the storylines and characters in the DC universe did stir more than a few controversies but most importantly, they brought back sales, beating Marvel for the first time in years.
Changing the logo, or modernizing it, seems like the next big move, and they’ve actually done. As you would believe, not everyone cared for the change, but it’s not the first time DC have changed their logo.
More importantly than the reception this new logo will get, because people won’t be buying more or less comic books because of the logo and what they think of it, is how The Dark Knight Rises goes and next year, The Man of Steel. There’s no doubt that Nolan’s final chapter in his Bruce Wayne Trilogy will be a success, but will it be record-breaking? More than the second film, which made it over $1 billion?
DC need to milk the cow dry, because they’ll need to take a break before reviving the franchise. The Man of Steel? Superman Returns was a good movie, but just didn’t create any impact with the fans, enough to create a quick and profitable sequel. The Man of Steel has to bring Superman back to the headlines.