A couple of Californian entrepreneurs made the unthinkable: they created a gadget wittily called The Miracle Machine that turns drinking water into wine… or so they say.
Water is definitely characterized by a wider availability and a smaller price compared to wine, so any machine capable of turning the former into the latter would mean a great deal for wine lovers, biblical references aside.
The Miracle Machine is the result of a collaboration between Philip James, a British businessman who has 10 year experience in the wine industry, and American Kevin Boyer, a former restaurant wine buyer and sommelier. These positions recommend the two as a couple who could actually bring some innovation in this industry. If the bag-in-box concept proved to be not only more practical and a lot cheaper than wine bottles, but also friendlier to the environment, maybe it’s time to look for a new solution to making wine, as well.
There is a catch about this device, as it also requires a sachet of ingredients besides water, but ultimately, it’s the opportunity of making fine wine production more accessible and more affordable that matters the most. The gadget includes a fermentation chamber where “electrical sensors, transducers, heaters and pumps” combine the contents of the sachet with the water. In three days time, the resulting liquid is supposedly hard to distinguish from vintage, rare wine.
Kevin Boyer explained how the two came up with the idea of making The Miracle Machine: “We thought by using the technology and the vast amount of resources available to wine makers now, it should be possible to simulate the exact flavors of specific wines. The quality’s so good, even I can’t tell the difference.”
Victoria Moore from The Telegraph expressed her optimism regarding the efficiency of this machine: “I make a point of never knocking anything until I’ve tried it, but, having tried wines made from concentrate, I would be very surprised if I couldn’t tell the difference between this and a £12 bottle based on taste.”
Manufacturing The Miracle Machine is possible only through crowdfunding, since investors in the wine industry wouldn’t want to ruin everything by supporting the development of such a device. In the funding stages, the gadget will cost £299 ($500), while a sachet of ingredients will be available for £1.20 ($2), an insignificant price, considering that the resulting wine is comparable to varieties costing ten times more.
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