Twitter is playing with a new facebook-like feature, meant to increase user engagement: “While you were away” recaps relevant tweets you might have missed.
Twitter’s new features are starting to roll out, amongst those ‘While you were away’. This is a recap of tweets an algorithm considers relevant to the user, and the user might have missed. This new featured is already being tried and enjoyed by several users around the world, especially on mobile platforms. Everything seems to suggest this feature will roll out soon for all users.
The way this feature works is similar to Facebook’s highlights, where an algorithm chooses the best or most relevant posts from a time period the user was away: that is, they pick the “best” tweets (based on engagement and the users’ own Tweets, we suppose), and stick them to the top of their timeline. “Every time you open the Twitter app, you’ll see something great,” was how they explained it when they announced the feature coming now on early 2015.
Now we’ll have to wait and see just how good this algorythm is, but we’re sure there’s going to be many, many detractors if previous changes to what’s already known and tested are any indication.
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