Subliminal messages in advertising does exist, but hidden messages in company logos aren’t only there to make people buy their products. Sometimes it’s simply to put emphasis on a value or the actual meaning behind the name.
Amazon
Just a reminder that Amazon cover all the bases, from A to Z.
Baskin-Robbins
If you wanted a reminder that they have 31 flavors, it’s right there in bright pink.
Caribou Coffee
A Caribou that’s leaping right. Why? Because it signifies the direction the company is heading.
Merck
A pharmaceutical company for those who don’t know, using a capsule and two pills for their logo.
The Old Milwaukee Brewers Logo
A ball inside a glove! There’s actually a Facebook group dedicated to the subject.
Pittsburgh Zoo
A tree, but also a Gorilla having a staring contest with a Lioness.
Toblerone
People are usually quite shocked when they find out it’s a bear hiding in that mountain.
Tour de France
The R, if you needed any help realizing what sport this is, happens to be a cyclist as well.
Tostitos
The logo has changed a bit since this version. Still, it’s hard to miss the two T’s actually being a couple of people sharing a salsa dip.
For more Logo fun, check out these delicious logos made out of food, or for a more geeky twist, these Game of Thrones Sports Team logos.