A take on the popular video game character that’s more Michael Bay than Shigeru Miyamoto.
Car manufacturer Mercedes-Benz has a unique, dare I say, “in your face” interpretation of Nintendo’s Super Mario Bros. for their latest Japanese advertising for the company’s new 2015 GLA. Perhaps it’s just one of those “lost in translation” things, but for whatever the reason, this Mario is a breed far detached from his typical kid-friendly appearance.
This crazy thirty-one second TV spot is actually a partnership between both companies, centered mostly around the release of Mario Kart 8 (out now for the Nintendo Wii U). In fact, a future DLC pack for the game will feature a go-kart version of the Mercedes-Benz GLA that Mario and company can select in-game.
No word if this special – cool for the giggles – DLC will come stateside; it’s Japan only for the time being. Instead, we get to see this gnarly commercial starring a tough-as-nails looking Mario that would probably have the legendary Lou Albano (who once played the Italian plumber in the live-action Super Mario Bros. Super Show) quaking in his plumber’s boots. Well, maybe just a little.