While Smartphones are certainly popular in today’s world because of the many great things they can do and the services they provide, there is no denying that they are also popular because of the entertainment they can provide.
Games like Infinity Blade show just how popular video games can be when you are talking about tablet and Smartphone gaming. While the iPhone has long been the champion of ultra popular video games thanks to the sheer massiveness of the app library on iTunes, Google is trying to make a push for their Android app store to gain real popularity with gamers especially ahead of the Ice Cream Sandwich OS release. It appears at least one gaming company and one mobile provider have found one way to get people to play more games on their Android devices.
T-Mobile and WildTangent have announced an agreement that would basically start a program that has not been seen on any Smartphones or tablets to date. The two companies have worked out an agreement that would allow T-Mobile customers to rent games for just a fraction of what they would pay if they were to buy and download them.
For a one day rental, T-Mobile users will be able to download a game for just $0.25, which can also be applied to the cost of purchase should the renter decide they love the game enough to keep it. In addition, users will be able to rent in game services using the WildTangent “wild coins” that the company has been using for several years. There may also be a chance to get even more games outright free should the other part of their plan come to fruition. There has been talk in addition to charging for the rental you will be able to watch advertisements instead of paying cash money. The rental fees will be handled through T-Mobile’s billing service, meaning they will just show up on your next phone bill should you be a subscriber.
WildTangent’s VP of product development, Matt Shea says that WildTangent has no interest in becoming an app store, but does want to tap a market they feel is being ignored right now.