Gameloft Teams Up with SpotX to Serve Video Ads Programatically
The most downloaded mobile game publisher on iOS and Android in 2015 has joined hands with video inventory management platform SpotX to sell targeted video ads to its audiences from all around the world.
Gameloft Advertising Solutions deep first-party data will be corroborated with SpotX’s ad server to allow advertisers to target campaigns at a granular level. With a month audience of 173 million unique users, an inventory of 10 billion impressions, and a market spread over 100 countries, Gameloft can become a force to be reckoned with in advertising, especially if the ads it serves will be tailored to match each user. Gameloft Advertising Solutions will also get to review the video ads before serving them, in order to make sure that the creative is brand appropriate, since not only adults, but also a lot of children play Asphalt, Order & Chaos, Modern Combat and Dragon Mania Legends. Needless to say, the publisher’s portfolio expands way beyond these titles.
“This partnership will allow us to simplify the purchasing process for our inventory and allow chosen buyers to take advantage of a premium advertising space in over 100 countries where Gameloft distributes its games,” said Gonzague De Vallois, Senior Vice President Publishing at Gameloft.
“Advertising in the gaming space has undergone an enormous transformation,” added Daniel Rowlands, Director of Supply, APAC, at SpotX. “Gaming has become a premium video ad space, thanks to high viewability and engagement rates. Gaming apps are in high demand from advertisers because of strong performance across brand building and cost-per-acquisition campaigns, driving CPMs up. Programmatic technology enables full transparency and control over brand safety, as well as the ability to target Gameloft’s diverse audiences at a granular level.”
In other news, the game publisher has opened a new office in Nigeria, thus reinforcing its business presence in Africa. Gameloft has been present on that continent since 2012, when it opened an office in Johannesburg, and the 536% revenue increase it experienced over the last four years determined it to continue its expansion.
“The opening of a new trade office in Africa will allow us to take advantage of the considerable potential of a market that already includes more than 367 million users,” noted Vincent Brezillon, Gameloft’s Sales Director Africa. “The success that we’ve experienced since the opening of our Johannesburg office, and surging sales in Africa over the last two years, completely justify the opening of a subsidiary in Nigeria, which is Africa’s strongest economy. In addition, this presence will facilitate interactions with our current and future local partners.”
With support from such mobile operators as MTN, Orange, Vodafone, Safaricom, Ooredoo, and Etisalat, it’s no wonder that Gameloft is present in many African countries including South Africa, Nigeria, Egypt, Ghana, Côte d’Ivoire, Morocco, and Algeria. The company will soon increase the number of strategic partners in an attempt to enter more markets including Ethiopia and Tanzania.
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